Creative expression comes in many forms—and it’s not limited to the arts. Creative expression can be a tremendous, strategic advantage in business, too. The rich, full life of our guest, Bryan Boyd, is a perfect illustration of this wisdom truth.
Musical Journeys Meet Marketing Mastery
In this rich, colorful wisdom conversation with Bryan Boyd, the ingenious artist and musician, you will discover how someone can blend art, music and entrepreneurship synergistically and successfully.
Fresh off a notable performance where he shared the stage with KC and the Sunshine Band, Bryan sheds light on his journey through the realms of business and music. As a leader in marketing and design, Bryan unveils unconventional strategies for cultivating client trust and success authentically and effectively.
Discover how urgency and passion, guided by the wisdom of Joseph Campbell’s “follow your bliss,” can drive excellence in professional and personal spheres. We explore the importance of balancing these principles, not just in business but in nurturing our personal relationships as well.
Bryan’s insights promise to leave you motivated, reminding us all that passion, coupled with purposeful actions, can indeed create a lasting impact on those around us.
A Bit More About Our Wise Guest – Bryan Boyd
Bryan Boyd hails from the coalfields of southern West Virginia. He’s the son of legendary, hall-of-fame basketball coach, Jennings Boyd, who guided Northfork High School to eight consecutive AA state championships from 1974 to 1981.
Bryan is a gifted musician and vocalist. He performs regularly in three diverse groups including The Velvet Brothers (a Vegas-style show band), Central Standard Time (progressive and contemporary jazz) and Combo Latino (latin fusion).
An artist and designer by degree and profession, Bryan continues to explore creative expression through many forms, including visual art and songwriting. He’s been a supporter and member for four decades of the arts and related charitable organizations in our region. An avid fisherman and dog lover, Bryan resides in Charleston, WV with his wife Mary and their one-year-old Australian Shepherd, Rufus.
Settle in and get ready. Over the next 30 minutes, you will discover why Bryan Boyd is one of the wisest people I know.
Resources
Bryan Boyd Creative Group website
Wikipedia page of author Joseph Campbell (mentioned by Bryan in this episode)
The Velvet Brothers Facebook page
Credits
Editor + Technical Advisor Bob Hotchkiss
Brand + Strategy Advisor Andy Malinoski
PR + Partnerships Advisor Rachel Bell
Marketing, Social Media and Graphic Design Chloe Lineberg
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Episode Chapters
[0:03:13] – A hot performance on stage; opening up for KC & The Sunshine Band
[0:06:28] – Bryan’s journey with music; which came first: music or art?
[0:08:51] – How Skip and Bryan are connected
[0:10:20] – Client Confidence Through Listening and Creativity
[0:12:12] – Doodling, sketching or translating?
[0:17:46] – Bryan Boyd reveals his Main Thing wisdom nugget
[0:18:21] – The Power of urgency and passion
[0:22:15] – Applying Bryan’s main thing in family life
[0:24:48] – What happens when you follow your bliss
[0:26:20] – A recognition of joy
Episode Keywords
Wisdom, Creativity, Marketing, Advertising, Client, Trust, Success, Passion, Urgency, Joseph Campbell, Bliss, Family, Balance, Satisfaction, Fulfillment
Episode Transcript
0:00:00 – Announcer
Wisdom. It’s an incredibly valuable asset, some would say more precious than gold. It’s attractive, appealing, admirable. Conversely, a lack of wisdom is the basis of immaturity, blind spots and bad decisions. Wisdom, it can be gained over time, but it can’t be rushed. But wisdom can be shared. That’s precisely what we are here to do right now. Today. We are here to hack wisdom, to distill it, to understand it and to process it. Why? To get better at life.
Welcome to the Main Thing. This is your new wisdom podcast. I’m your host, Skip Lineberg, and I’ve set out to interview the wisest people. I know we’ll see what we can learn from each one when they’re faced with an incredibly difficult, soul-piercing question.
0:00:58 – Skip Lineberg
Hello, I’m Skip Lineberg, your host. I’m delighted you’re joining us today. It’s an honor to welcome you back into our cozy little learning space where, twice a month, we study wisdom from the wisest people around with the purpose of getting a little bit better at this thing called life. I’ve got a stellar guest joining us today. This wise gentleman is a friend, neighbor and role model. He’s also an artist, musician and a successful, highly respected leader in the marketing and advertising community.
Listening today, you will learn several important wisdom lessons, including: what it’s like to launch and grow a small business; how to effectively gain the trust of clients with an uncommon approach; and a little-known key to business success that complements the familiar trio of quality, value and consistency.
Our guest, Bryan Boyd, hails from the coalfields of Southern West Virginia, more precisely McDowell County. He’s the son of legendary, hall-of-fame basketball coach, Jennings Boyd, who led Northfork High School to eight consecutive AA state championships from 1974 to 1981.
Bryan is a gifted musician and vocalist. He performs regularly in three diverse groups, including the Velvet Brothers, a Vegas-style show band. Central Standard Time, a progressive and contemporary jazz ensemble, and Pombo Latino, a Latin fusion group. An artist and designer by degree and profession, brian continues to explore creative expression through many forms, including visual art and songwriting, including visual art and songwriting. An avid fisherman and dog lover, Bryan resides in Charleston, West Virginia, with his wife, Mary and their one-year-old Australian shepherd, Rufus.
So settle in and get ready. Over the next 30 minutes, you will discover why Bryan Boyd is one of the wisest people I know.
0:03:03 – Skip
Bryan Boyd, welcome to the Main Thing Podcast. Great to be with you today.
0:03:12 – Bryan Boyd
Great to be here.
0:03:13 – Skip
I understand you’re coming off of a hot performance.
0:03:15 – Bryan Boyd
Well, yes, in many ways it was definitely a hot performance, but I am a musician, among other things, and we were playing at the 2025 Charleston Sternwheel Regatta on the same stage with KC and the Sunshine Band.
0:03:28 – Skip
Our hometown’s river festival, the high point of the summer, Sternwheel Regatta. They draw crowds of 50,000 on some nights, big, big festival.
0:03:38 – Bryan Boyd
So we were playing conservatively before a crowd of about 30,000.
0:03:43 – Skip
Stage is set up in the street. They block off several streets downtown and people are lined up. As far as you can see. Boats are on the riverbank watching Right.
0:03:53 – Bryan Boyd
Very, very festive and very exciting for the city. My band was invited to open for or I don’t like to use the word open for because it sounds like we’re, you know, open a can of Coke. But we played before KC and the Sunshine Band.
0:04:07 – Skip
What? Yeah!
0:04:08 – Bryan Boyd
Yes, it was very exciting.
0:4:09 – Skip
So the music was hot.
0:4:11 – Bryan Boyd
Literally. And the stage was even hotter.
0:04:15 – Skip
This was during the National Heat Dome. A whole heat dome was covering the whole United States and during this part of the month of June the temperatures were above 90 for the whole duration. Which is very unusual. And the “Feels Like” was up at 100.
0:04:33 – Bryan Boyd
In my case of equipment, I have a thermometer, which is very handy because at some point the equipment gets to a stress level. It was 110 degrees inside the case. So that gives you an idea of how hot it could be on the stage.
0:04:50 – Skip
So, the Velvet Brothers, your performance was hot. The music was just killing it.
0:04:55 – Bryan Boyd
It was, yeah. And then KC came on and he did what was expected. I mean, he has just an absolute top-notch band playing with him. We’d do our sound checks together, songs like “Get Down Tonight.” All the players are seasoned players. There’s no amateurs in there and the music was just at a high level. They’re not tentative about their playing. Let’s just say that. They are playing and they’re full on. I was a little overheated so I missed the first little bit of it, but I did gain my wits about me and was able to enjoy a little bit of it.
0:05:33 – Skip
So a little bit of ice was applied.
0:05:36 – Bryan Boyd
A lot of ice. I was down on the floor, I made it to one knee and then they put me down and I got ice packs on my neck and my head and tried to, you know, cool me down.
0:05:47 – Skip
You were playing bass that night?
0:05:49 – Bryan Boyd
Bass and singing, yes, that’s what I do in that band. You know, I had my bass, and and I’m turning around and I’m walking to the edge there. And one of these stage fellas is a friend of mine and he noticed that I was in a little bit stressed yeah, in a stressful situation and, uh, I walked to the side and then went down on one knee and they caught me, and that’s when they knew that something was wrong. I don’t remember about two or three minutes of that.
0:06:15 – Bryan Boyd
But I kind of came back to reality, and I had towels on me and they were cooling me down with water. They were pouring it over my head to cool me down.
0:06:23 – Skip
Oh wow, sure glad you’re okay.
0:06:28 – Skip
So, Bryan, the Velvet Brothers, rewind the tape for us and tell us a little bit about your musical roots. How did you get started in music?
0:06:38 – Bryan Boyd
I was a late bloomer. I did not start playing a musical instrument until college. Hallmates … down the hall, one of them was a bass player Okay, I think he was from Atlanta or someplace like that and I said, hey, man, I think I’d like to start playing music. He says, oh really. I said do you have an instrument, an old instrument that I could? I think I want to do bass. And he says well, yeah, I can let you borrow mine for a little bit and play with it. That was it. My friend and I were staying up all night. We went all in, you know and bleeding fingers, the whole thing, man.
0:07:15 – Skip
So which came first, the music or the art? Because you’re also a wonderful, talented artist.
0:07:22 – Bryan Boyd
Yes, the art came first, as a freshman I was kind of directed in that lane by a wonderful guidance counselor at college. He said what do you want to major in? I said … I mean, I was 18. And I said I don’t really know what I want to major in, but I’m maybe something. And I used the word “artsy.” Okay, creative wasn’t in my vocabulary at that point, so something maybe had to do in art. “Good, I’ll stick you in these classes.”
0:07:49 – Skip
Let’s try a couple and see if you like it. And you did?
0:07:53 – Bryan Boyd
Yes, and so then that lane just started filling up with other art classes. They’ve put me in an art curriculum, which is a four-year degree of a bachelor’s in visual arts. I didn’t understand anything about that, but I just know it was in the art curriculum.
And then, as I picked up steam and this natural ability started flowing out of me nice then it just steamrolled from there and a year later I’m taking summer, I’m going. I went to summer school for two, some maybe three semesters and uh, it was just just, it was a.
It was a time that was exciting because I was learning something new every week and at that point about second year in, I started gaining momentum because I had instructors and professors that were telling me you know, you may be okay at this. You know, “keep going.” And so it just took hold of me. So it was a natural progression.
0:08:51 – Skip
Bryan, we’ve known each other for 30 years now. Yeah, we’ve been neighbors. We’re recording today in Parkwood Studios and we’ve been neighbors for 20 years here on Parkwood Road. Do you recall by any chance how and when we met?
0:09:08 – Bryan Boyd
I don’t remember the exact moment, but I do remember having an immediate connection because I think that we had both been in the advertising business or marketing. We understood our respective abilities were unique, that we both loved doing the business side of it. We loved doing the creative side.
0:09:26 – Skip
I’ve been in-house and doing the corporate in-house marketing gig at different places throughout my career. And you’ve often been my marketing guy in those places. Then, as I was in the agency world, as you touched on earlier, I had observed and admired and watched what you did and really tried to emulate much of that.
0:09:55 – Bryan Boyd
Well, thank you.
0:09:57 – Skip
When did you go out and launch Bryan Boyd Creative Group?
0:10:00 – Bryan Boyd
So in January of 1989, I started my marketing firm. I didn’t call it a marketing firm, then. I called it an advertising agency. In that eight years that I had already been doing it, I had become aware of my marketing acumen, versus just advertising acumen. Advertising is drawing an ad, taking it to the client. The client go, “oh, I love that ad,” but marketing is one tactic in the whole marketing gamut.
0:10:29 – Skip
Exactly One tool in the toolbox.
0:10:34 – Bryan Boyd
Creative people have that fraternity. It is a closed society. If you have that …. If your right brain is firing, that is a closed society. People understand that creative people think different. Look at the world different. Act different. And so we tend to huddle and take care of our own.
0:10:57 – Bryan Boyd
In our business, in our marketing business, so forth, it’s highly competitive, highly competitive. But what creates that competitiveness is the client.
0:11:09 – Skip
What’s your approach to gaining a new client’s confidence? They’ve come in to meet with you and they want to hear what you have to say. Your approach, maybe some ideas?
0:11:18 – Bryan Boyd
Yes, you hit it right on the head. They want to hear what I have to say, but I’ve always had success with saying I would like to hear what you feel you need to accomplish. I’m not putting it back on them, I’m not trying to challenge them and saying I’m not going to tell you about me until you tell me that what you need to do. No, I’m saying I’m here and I’m confident that we can do whatever you need to do, so let’s just start from there.
But before we do that, I want to hear what you feel you need to accomplish. I’d like to really spend most of our time today hearing what some of the things have been challenging for you, and what you think you’d like to change, and where you want to go, because that’s going to color how I’m going to use my talents.
0:12:12 – Skip
I’ve been on the receiving end of this approach. You’ll take your pen out and you’ll say, “Sir, would you mind if I take some notes, as I’m listening?”
So you’re taking notes, so I know you’re paying close attention. Yes, you’re making notes of what I’m saying and at some point in the conversation, while you’re listening, you’re totally focused on what I’m saying, deep and attentive listening. And while that’s going on, over in the right margin of your page, I’ll notice you’re starting to sketch over there. And boy doesn’t that get me curious!
0:12:44 – Bryan Boyd
Yes, you don’t know whether I’m taking notes about what we’re saying and or conversation, or you don’t know if I’m doodling, drawing or whatever, and I’m giving you cues, that I’m listening, by feedback.
But what I’m doing is that creative people, visual people, people that understand how the right brain works as you’re talking, I’m not thinking of words, I’m visualizing. Because marketing, communication, advertising … all of these words that we use, it is a stimulus business. We create things that stimulate people—for a purpose: to buy something, to do something, to say something.
And then at some point I’m hoping that, as they’re talking to me and I’m talking to them and I’m listening well, and I’m translating that it’s going through my right brain. Maybe it’s something that, in their mind, is a visual, it’s a possibility for a visual solution, because our business is highly visual. You know, stimulus.
I will have that Sharpie marker or that pencil, usually it’s a sharpie marker. I’ll be doodling, but I’m not doodling, I’m listening and I’m translating what that person says into a something visual. At some point in the conversation, where you feel that it’s it’s the appropriate time, you say, “George … Tammy, or whoever, is this what you’re, is this what you’re thinking? Is this what you see in your mind?”
Early on, I realized that I had that ability to translate what they’re telling me into a notepad, sketchpad, piece of paper. Oh, that was a really, really eureka moment! Knowing when to do it, okay, but also knowing how powerful that can be. What I’ve done is I’ve given them proof positive that I’m listening, and I understand, and I comprehend and—most importantly—I can translate.
0:15:02 – Skip
Yes.
0:15:02 – Bryan Boyd
Oh my goodness. So if they actually say, “Well, that’s not what I had in mind, but I like what you’re doing right here. If you could take that and move this over here. And if you could put that bird up here. But the bird had its wings stuck out like this ….”
0:15:16 – Skip
Now you’re co-owners. They’ve taken ownership.You’re joint owners of a concept.
0:15:24 – Bryan Boyd
Most important I’ve had them responding to what I’ve done. We don’t even have a relationship yet that gains their confidence. Oh my goodness. So when you talk about how do you gain someone’s confidence, it’s a step process, even at the first meeting, but it all starts with listening and translating yes creativity happens very, very quickly and if you are not tuned in, the great concept or the great opportunity can go by and you don’t even know it.
Do you notice, in that whole process nobody has said anything about how much do you cost, right? How much is this going to cost? Money has no relative impact on creativity. Creativity is an entity and an idea unto its own. One dollar or ten thousand dollars. I’ve often told clients, and joked with them, that if I brought an idea in here and I told you that it’s going to be $5,000, but that if we did that, we can realize $500,000 out of it. Guess what the $5,000 would appear. So it’s not a matter of a budget. It’s a matter of is the idea valid?
0:16:44 – Announcer
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Unlock those 192 extra minutes of wisdom for yourself for as little as $9 per month through the Patreon platform. And when you become a patron, you also get access to wisdom essays, behind the scenes glimpses and access to special patron only wisdom gatherings. Head over to patreon dot com slash the main thing podcast. Go unlock your 192 extra minutes of wisdom.
0:17:46 – Skip
Bryan Boyd, what’s the main thing you’ve learned in your lifetime so far?
0:17:51 – Bryan Boyd
The main thing that I’ve learned is that working with urgency is as important as quality, value or consistency. That urgency is on the same level—and hasn’t changed in 30 years. Let me explain that.
A client will expect. What do they expect? They expect consistency. Okay, so somebody has recommended your firm to come in and sit down and talk to them. Well, whoever recommended them, obviously you’re consistent. Or they wouldn’t have recommended you. Or, they heard about you or saw your work and said, “You know, I want to bring these guys in.” Well, the consistency is something that’s going to be …. It’s a given.
The quality of the work, though. They might recognize, they might see a piece that you’ve done and go boy, I love that. They put that in their folder. Okay, I’m going to keep those guys.
0:18:51 – Skip
Quality.
0:18:51 – Bryan Boyd
Yeah, value. Okay, which is another intangible. Don’t know until you work with somebody what the value of their work is going to be. You can promise value. You can talk about value that you’ve given to other people, but until you work with a client, one-on-one, the value concept is not established yet. So those are the three most important things that people in our world deal with.
0:19:17 – Skip
We had a great meal last time. We expect a great meal this time. Yes.
0:19:21 – Bryan Boyd
Two times, that’s an accident. Three times is consistent. So doing your homework, being consistent, presenting with quality, doing quality work and understanding what the client’s value expectation is. Very, very important. All of those … all of those go out the window if they have to call you back and remind you. Uh, Bryan, the last time we got together, you said it was we were going to get together in about a week and review this. According to my calendar, it’s been a week and a half. When can we expect you?
Working with urgency will not make up for lack of quality or value or consistency. But what it will do is it will endear you to the client. Urgency is someone on the client end going, “Well, gosh, I didn’t expect him to come back. I expected him to at least be a week. God, they called us in three days.”
What does that communicate? We expedite quickly. We took your idea and put it into motion quickly. Urgency is as important as quality, value or consistency.
0:20:54 – Bryan Boyd
Now, that is one marketing expert’s opinion, but I’ve seen it play out time and time again. You can have the best price. You could have the best looking ad. If the urgency is not there, the client is not going to get that kind of passionate feeling that we got the right people. That’s what you want a client to in their mind when they meet with their people behind closed doors without you being there. That’s what you want them to say: “I think we’ve got the right folks for the job.”
0:21:30 – Skip
Bryan, can I use the word hustle in this context? That I’m going to bring some hustle to this situation, this project, this engagement, this campaign.
0:21:43 – Bryan Boyd
Yeah, okay, absolutely. But urgency to me implies hustle is a physical. To me, hustle is a physical response. Urgency is a state of mind.
0:21:54 – Skip
Yeah, okay, good.
0:21:56 – Bryan Boyd
Urgency is a state of mind. It’s a frame of mind that we are moving on this at a pace that is accelerated. It doesn’t have anything to do with how fast I can run, but it has to do with how fast I’m able to respond.
0:22:15 – Skip
How can I bring urgency to my dealings with my spouse? Urgency to my dealings with my family?
0:22:23 – Bryan Boyd
If you’re a holistic person, in other words, you try to integrate your work life into your personal life and your personal life into your work life and, let’s face it, those two things are connected in many, many ways. The important thing is that, just like you prioritize a client’s needs and responsibilities, you can also do that in your personal life. What are the important things that I need to do to my children and my spouse and those important people around me … to make them feel good, to make them feel comfortable, to make them feel that they’re taken care of?
So if you break down all those client needs and, for a moment, put the people that are most important to you in that same role, really the responsibilities are the same: listening, less talk, more listening, but being a good leader.
Don’t be intimidated by all the things that you have to do to help your people, their personal lives and so forth. Be inspiring, and help them through that. Let help them through those challenges, but don’t do it for them. What you can do is inspire them.
To be successful at something you must love it, like nothing else you love. It’s a special love. Yeah, I love doing this so much that I have to be torn away from it.
I love my spouse so much that I can’t imagine being away from them. Love my children so much that I want to keep them close to me for the rest of my life. I love what I’m doing on this project so much that I don’t want to be torn away from it. I don’t want to actually have to go and work on this other thing over here. And imagine feeling that way about 20 things you got going. Isn’t that the secret? Yeah, and being that inspired!
0:24:27 – Skip
I think it’s a great complement, a corollary. It fits with the urgency. If you have that love, that deep love that, and a passion for what you’re doing, it won’t be hard to find and apply the urgency.
0:24:48 – Bryan Boyd
Live, work, think day by day. What things can I get done today to make me happy? Joseph Campbell, one of my favorite thinkers and philosophers, had a simple philosophy summed up in many of his books is follow your bliss. Follow your bliss.
0:25:13 – Skip
I love that.
0:25:14 – Bryan Boyd
If you’re going to spend a lot of time doing something, make sure it makes you happy. Because, if it makes you happy, it’s very likely that it’s going to make those around you happy. And if those around you are happy, it’s going to make those around you make others happy.
0:25:31 – Skip
And so it lifts everyone up.
0:25:33 – Bryan Boyd
But if you follow your bliss, if you’re true to what you love, do what you love. Try to do work that you love to do.
0:25:44 – Skip
Yeah, I think also you honor the work when you approach it that way.
0:25:48 – Bryan Boyd
Last week, when we’re walking out on stage, and I see a sea of people, it just came over me—that awareness that this is a moment that will go by quickly. Enjoy it. Recognize it.
Don’t worry about all the heat. Don’t worry about all the bad key changes that that might take place. Don’t worry about the bad mix in the monitor. And guess what? You perform better.
0:26:18 – Skip
You followed your bliss.
0:26:20 – Bryan Boyd
You followed your bliss, you’re enjoying it more. And the other thing is recognizing that, that this is a gift that’s that’s given to you. And so and saying, “Okay, I could be in my room doing this and still enjoying it. I could be in my little studio with my buddies and still enjoying it.” But I’m actually able to take it to this and actually share it with 30,000 people so it doesn’t make it any any more relative … uh, important. But because I’m just sharing it with more people. I’m still doing the music, but it was so much joy. I enjoy doing it so much!
And the reason I know that I got so much joy out of it … because an hour later I wanted to do it again. I was sick as a dog when I finished that. I almost passed out. The heat was unbearable. And all the stuff that led up to that, and an hour later I was ready to dive right …. Like okay, what gigs do we have coming up?
0:27:30 – Skip
This has been a joy for me. Thank you for sharing your wisdom. Thank you for sharing your stories, your time it’s just been a real pleasure.
0:27:40 – Bryan Boyd
Thank you, Skip.
0:27:41 – Skip
Well, so long for now, Bryan.
0:27:43 – Bryan Boyd
Alright.
0:27:45 – Announcer
That goes by incredibly fast, doesn’t it? Time flies when you’re hacking wisdom. Thank you for listening to this wisdom conversation. If you enjoyed this podcast and found the wisdom lesson valuable, then I encourage you to share it with a loved one or friend. Did you know? Podcast recommendations from one person to another remain the strongest form of podcast growth worldwide? It’s true. And we’d appreciate you helping spread the good word.
Let’s give a big, hearty thank you to the crew of the Main Thing Podcast. These are the folks who truly keep the wisdom pipeline flowing:
Audio Engineer – Bob Hotchkiss
Strategy Advisor – Andy Malinoski
Public Relations & Partnerships Guru – Rachel Bell
Social Media and Digital Marketing Expert – Chloe Lineberg
Graphic Designer – Emma Malinoski
And, of course, our patrons. Those generous folks who provide monthly funding support to help underwrite our costs of the production. I couldn’t do it without you—nor, would I want to.
Your feedback matters a lot. If you have a question, a suggestion, maybe an idea, or even a nomination of a future show guest, I invite you to email me at info at themainthingpodcast dot com.
Well, that’s a wrap for this show. I’m your host, skip Lineberg, signing off for now and inviting you to join us again next time for another special delivery of wisdom.
Transcribed by https://podium.page
